Helping a Florida Painting Company Generate More Qualified Leads Through Strategic Design & SEO
Preschool Website & Enrollment Platform — complete redesign focused on discoverability, conversion optimisation, and lead generation.

What needed to be solved before anything else could be built.
Needed a website built completely from scratch.
Required parent trust-building experience.
Enrollment journey had to be intuitive.
High volume of fake inquiries.
A purposeful approach to every part of the rebuild.
Every decision was driven by the goal of turning visitors into qualified leads, while giving the business a platform that could grow with them.
Built modern preschool website from scratch.
Created enrollment-focused user journey.
Implemented AI-based inquiry validation.
Added email validation and spam prevention.
Developed careers dashboard for management.
Connected inquiries directly to the owner.
From discovery to deployment.
Discovery
Understanding the business, services, customers and growth objectives.
Content Architecture
Structuring dozens of services into a clear and intuitive hierarchy.
Design
Creating modern layouts focused on trust and conversion.
Development
Building a performant Next.js website with responsive design.
SEO & Launch
Implementing metadata, schema, sitemap and local SEO best practices.
What changed after launch.
Reduced fake inquiry volume
Streamlined enrollment journey
Parent-friendly experience
Warm, trust-building design
Operational careers dashboard
Direct owner notifications
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