Cold Email Outreach Agent
Built an AI-driven cold outreach agent that finds leads, personalizes sequences, and books meetings automatically — cutting manual prospecting down to a review step.
Internal toolThe brief
An AI agent that runs end-to-end cold outreach for the sales team: sourcing and enriching leads, writing a personalized opening line for every prospect, and sending a multi-step follow-up sequence — then handing off to a human the moment someone replies or books a call. Built to remove the manual list-building and copy-writing work that used to eat most of a rep's week, without sending anything that reads like a template.
What we focused on
- Lead sourcing
- AI personalization
- Sequence automation
- Meeting booking
How we approached it
- 01
Discover
Align on vision, users, and product direction before writing code.
- 02
Design
Craft intuitive experiences that feel simple, thoughtful, and conversion-focused.
- 03
Build
Engineer reliable, scalable systems built for performance and long-term growth.
- 04
Launch & optimize
Ship confidently, measure impact, and continuously refine for sustained success.
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